Crypto.com’s sports sponsorship play to include the Qatar 2022 World Cup

Crypto.com CEO Kris Marszalek says the deal will help drive awareness of the exchange and its services
The last World Cup had about 3.5 billion viewers

Federation Internationale de Football Association (FIFA) has sent out a statement today confirming that payment and cryptocurrency exchange platform Crypto.com will be “the exclusive cryptocurrency trading platform sponsor” of the coming Qatar 2022 World Cup. The terms of the agreement, however, remained undisclosed.

The publicity that could potentially be gained from this sponsorship should help introduce Crypto.com to a new demographic. The FIFA World Cup, which is expected to run from November 21 through to December 18, has historically enjoyed massive viewership numbers.

For context, 3.5 billion people watched the previous edition of the tournament held in Russia in 2018.

“We could not be more excited to sponsor the FIFA World Cup, one of the most prestigious tournaments in the world, and to drive further awareness of Crypto.com globally. Through our partnership with FIFA, we will continue to use our platform in innovative ways so that Crypto.com can power the future of world-class sports and fan experiences around the world,” said Chief Executive Officer of Crypto.com Kris Marszalek.

The exchange will also gift users exclusive merchandise throughout the tournament, while the lucky ones will get a chance to attend the football matches.

Keen on sports-related initiatives

This marks yet another endeavour by the Singapore-based exchange to lure the mainstream audience onto its platform.

Crypto.com has been keen on partnership and sponsorship deals around sports in its aim onboards users. Biggest of all is the acquisition of the naming rights of the former Staples Centre, which has since been renamed the Crypto.com Arena, a feat that cost the firm $700M.

The exchange also had a piece of the publicity of the Super Bowl, on which it spent a reported $6.5 million for 30-second ad space during the event.

FIFA’s chief commercial officer Kay Madati recognised Crypto.com’s immersive attitude towards sporting, which he says should help grow the game to an even higher level worldwide.

“We are delighted to have a global brand like Crypto.com join us as a sponsor of the exciting and ground-breaking FIFA World Cup in Qatar, ultimately helping to grow our beautiful game on a global scale,” said Madati.